Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing.

We launched “NBC Spot On” to make sure local marketers could access digital inventory like every other business. Now we’re taking it to the next level to make sure local advertisers can realize the full power of NBCUniversal’s One Platform.

Executives from NBC Spot On, Disney Advertising Sales, Publicis and Alphonso said attribution is getting better for both national and local spot TV with sectors like retails QSRs, auto, travel and beauty adopting it.

NBCU Owned TV stations’ advanced advertising group NBC Spot On, which sells local/regional CTV and OTT inventory, has made a deal for its inventory to be available on Mediaocean.

The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform.

The group of 42 NBC and Telemundo stations and their digital assets can now activate complex OTT/CTV campaigns across all U.S. DMAs and NBCUniversal’s sports regional networks, and deliver real-time reporting and business results, according to NBCU.

Harnessing the power of Comcast NBCUniversal, NBC Spot On provides local/regional clients access to 100% owned or purchased premium long-form inventory, at scale

arnessing the power of Comcast NBCUniversal, NBC Spot On provides local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.

The launch of Spot On comes as NBCUniversal’s local TV stations saw advertisers shifting part of their budgets out of the local spot TV advertising market and into streaming TV.